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Mary Kay Enters Colombia

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By: TOM BRANNA

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COLOMBIA: Mary Kay has moved into Colombia. The $4 billion beauty company made an initial investment of $8 million to start its operations in the country. Mary Kay executives from the US, Mexico, Brazil and Argentina worked in partnership with Mary Kay Colombia executives in all aspects of the expansion, from market research to tailoring the Mary Kay opportunity to the Colombian market. The company will offer 150 select beauty products in the color cosmetics, skin care, fragrance and body car...

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